Ashref is a UI/UX designer with over 27 years of experience. Throughout his career, he has developed a keen sense for understanding user needs and business goals, creating equitable, enjoyable, and useful solutions for both parties. With an extensive skill set in digital transformation and UX frameworks such as User Centered Design and Lean UX, Ashref is well-equipped to tackle complex projects in a variety of sectors. He also possesses a wealth of knowledge in the latest web technologies, including HTML, CSS (Tailwind, Bootstrap), and JavaScript (Angular, React). When working with Ashref, you can expect a strong focus on user experience and a commitment to delivering quality results.
Experience:
Skilled at conducting user research and designing wireframes for mobile apps. For instance, he created wireframes for a language learning app that resulted in a 25% increase in user engagement.
Skilled at designing user interfaces for e-commerce websites. For example, he designed the interface for an online marketplace that led to a 30% increase in sales.
Skilled at conducting A/B testing and analyzing data to improve user experience. He conducted A/B tests for a travel booking website, resulting in a 20% increase in bookings.
Skilled at creating interactive prototypes for complex systems. For example, he created a prototype for a hospital management system, leading to a 50% decrease in errors.
Skilled at conducting usability testing and providing actionable recommendations. He conducted usability tests for a financial services app, resulting in a 90% increase in user satisfaction.
Skilled at creating accessible designs for users with disabilities. For instance, he designed an accessible website for a non-profit organization that led to a 40% increase in donations.
Specialization
UX/UI Designer
Expertise
Sketch, In Vision, Figma, Visio, HTML, CSS (SCSS), JavaScript(Angular, React) iOS, Android, Design Systems, Google Material Design(Mobile, Web) and Adobe Creative Suite.